Nicolas Bry a publié un excellent article sur son blog au sujet de l'Epopée Logan dont nous vous en conseillons la lecture.

"The common thought about competing with low-cost manufacturing countries is to go for higher-end products, powered by advanced technologies, and thus maintain substantial margins. Professor Christophe Midler does not buy it: in his latest book, “The Logan story, new directions for innovation”, he shows how low-cost approach is a quest for higher value, leveraging nimble innovation."

Lire l'article de Nicolas Bry